Yayasan Cipta Cara Padu (YCCP) isestablished to sustain social development programs implemented continuously inthe last 15 years in Indonesia by Johns Hopkins University Bloomberg School of Public Health – Center for Communication Programs (JHUCCP). The various programs included strategic communication (advocacy, social mobilization and behavior change), social marketing, social research, and other programs toimprove quality of life of the peoplethrough improving public health service quality. Going forward improving quality of life of the people has become YCCP’s vision.

YCCP has been partnering with government, private sector and civil society organizations in planning, implementing, monitoring and evaluating the programs to:

  • create enabling and conducive environments through advocacy to policy makers,
  • implement behavior change communications through the promotion of healthy behavior and motivate people to practicefamily planning by choosing any method from a series of contraceptive methods,
  • disseminate and exchange of information,
  • implement analysis of research and evaluation results,
  • improve quality and access to health care services.

YCCP team has expertise and long experience in the area of strategic communication, capacity building, social behavior change, social marketing, and analysis of research resultsin a variety of social issues, especially public health and environmental health, including maternal and child health, HIV and AIDS, family planning, clean water, sanitation and hygiene as well as environmental conservation.

YCCP team has successfully managed a variety of social programs among others – USAID grants supported Maternal and Neonatal Health (MNH), Sustaining Technical Achievement in Reproductive Health for Family Planning (STARH),Strategic Communication Capacity Building for Partners for HIVOS, Mid-Term Evaluation Study for IRSC, Communication for Development (C4D) for UNICEF, Promotion of Household Water Treatment and Sanitation (HWTS) and Behavior Change Training Module for WHO West Pacific Regional Office.

Currently YCCP team are managing Advance Family Planning (AFP) program, funded by Gates Institute, Improving Contraceptives Method Mix (ICMM) funded by USAID and AUSAID and High Five program funded by USAID.

YCCP Approach to Partnership

YCCP intends to foster partnerships with the government/private sector/state-owned companies to create greater opportunities inaccelerating the achievement of national development program goals that require support from community and private sectorand state-owned companies.

In addition, it is also intended to sustain the successful pilot programs to accelerate the achievement of national development programsthrough replication, modifications or newly created programs whichcan be funded by the government from national and/or local budget, and CSR fund from private sector/state-owned companies.

The approach to partnership that is offered to our partners, the government/private sector/state-owned companies, can be done through the following practices:

  • YCCP assists the government/private sector/state-owned companies to design strategic programs/CSR programs so that the allocated/CSR funds are used optimally and effectively to achieve the predetermined goals.
  • YCCP manages programs/CSR programs that have been designed by the government/private sector/state-owned companies including budgeting and program management plan in order to achieve the specificobjectives of the programs.
  • YCCP submits proposals to offerparticipation of the government/private sector/state-owned companies in the implementation of donor-funded programs.
  • YCCP proposes strategic and specific program designs to be fully funded by the government/private sector/ state-owned companies.

The choice towards the most effective and efficient ones of the above approaches will fully be the decision of thepartner/s from government/private sector/state owned-companies after going through an intensive discussion with YCCP team.

YCCP Current Programs

1. Advance Family Planning (AFP)

Advance Family Planning (AFP) is an evidence-based advocacy initiative to help acceleratingthe achievement of Millennium Development Goals (MDG 5b) namely universal access to reproductive health, family planning in this regard. The initiative seeks to revitalize family planning program (KB) throughincreased and more effective funding/budget for family planning, to strengthen policy commitment at local, national and global spectrum, and increased use of long-term contraceptive methods (LAPM).

The project was initially implemented for 3 years (2009-2012) and then continued for the next 3 years (2013-2016) in 9 countries with priority in Indonesia, Tanzania and Uganda. Fundedby the Gates Institute through Johns Hopkins University Center for Communication Programs (JHU/CCP).

AFP program was implemented to revitalize family planning programs with specific objectives, namely (1) increase funding/budget for family planning, (2) improve policy commitment at all levels of government, bilateral and multilateral donors and the private sector, and (3) increase the use of long-term contraceptive method (LAPM) from 10.6% (IDHS 2012) to 27.5% as targeted in National Medium Term of Development Plan 2014 (RPJMN 2014)

Family planning program must be revitalized-because the 2010 Population Census showed that the population increase exceedingits projection, and the stagnance in some indicators, TFR (Total Fertility Rate) and CPR (Contraceptive Prevalence Rate) in the last decade.

In order to achieve the specific goals, AFP built commitment with local government to implement theprogram by establishing a Working Group at the central and local levels consisting of representatives of BKKBN at central/regional, various local government unit (SKPD), Non Governmental Organizations (NGOs), professional associations, faith-based organizations, women organizations, private sector and other organizations which are concerned with and involved in family planning program. Members of working group are given training skills to plan and carry out advocacy activities using advocacy instruments:Netmapping, Smart Chart, and Reproductive Health Cost Projection.

Hence AFP team assists the working groups in the implementation of advocacy activities in their respective areas. AFP works at the national and district/city level, Bandung, Karawang, Karanganyar, Bogor districts and Pontianak city.

2. Improving Contraceptive Methods Mix (ICMM)

AFP success in the five districts as mentioned above has attracted other donors, AUSAID and USAID, to replicate AFP program to the other 6 districts Tuban, Lumajang, and Kediri in East Java and East Lombok, West Lombok and Sumbawa in West Nusa Tenggara.

In the implementation of ICMM program,the evidence-based advocacy interventionis supported with Operation Research to monitor and evaluate the success of theefforts in comparison to the neighboring district/city that has no intervention

ICMM program began in mid2013 for a period of four years (2013-2017) and have started operatingwith very satisfactory indicatorsof success.

3. High Five Kelurahan

High Five program was developed by the YCCP and funded by USAID grant to support government programs in improving access and change the behavior of hygiene and sanitation in Indonesia.

Indonesia Demographic and Health Survey (2012) showed that the mortality rate of children under five (0-59 months die before their fifth birthday) decreased to 40 of every 1,000 live births (from 44 of every 1,000 live births in 2007) in Indonesia and diarrhea is the primary cause of death. Multiple studies (Fewtrell, et al., 2005; Curtis, 2003) suggest that hygiene and sanitation practices are important keys to reduce diarrhea illness. However hygiene and sanitation behaviors are not practiced properly and consistenly in households. The results showed that the behavior of hygiene and good sanitation practices is a key element in reducing morbidity due to diarrhea but the behaviors are not practiced properly and consistently in households and community in general, consequently placing infants and children at risk.

High Five Program is an initiative to support the Sanitasi Total Berbasis Masyarakat/Community-Based Total Sanitation program (STBM) developed by the Ministry of Health of the Republic of Indonesia. STBM emphasize behavior change on 5 pillars:

  1. Stop open defecation,
  2. Hand-washing with soap,
  3. Household safe drinking water treatment and safe storage, and food handling
  4. Solid waste management,
  5. Waste water management

High Five Kelurahan is an operationalization of STBM using eclectic approach and implemented in urban areas; Medan, Surabaya, and Makassar. The selection of villages was conducted in consultation with local governments, AMPL/Sanitation working group and local communities based on pre-defined criteria, such as diarrhea morbidity and commitment of the community to participate.

The objectives of High Five Kelurahan are:

  1. Create enabling environment by engaging public and private partners in developing and implementing plans for improve STBM behavior.
  2. Improve STBM behavior through participatory programming at the community level with stakeholders, social networks and community members.
  3. Ensure sustainable demand and access for STBM facilities at the households and community level through empowered and informed communities advocating for themselves.

To achieve these objectives required collaboration of three major stakeholders ie community, private and public partners, and government. YCCP built communication strategies to encourage appropriate STBM behavior. Activities that have been done are as follows:

a. With the community:

  • Participatory assessment; engage the community to discuss and identify hygiene and sanitation problems, and potential resources owned by the community and individual.
  • Capacity building; to improve community capacity to solve their problems effectively
  • Sanitation access improvement through participatory process; to build community’s sense of ownership and responsibility in the procurement, operation and maintenance.

b. Together with public and private partners; STBM is a vast opportunity for innovative and creative ideas in business, and appropriate technologies to address the need of targeted communities, in collaboration with private and public partners.

c. With the media; advocate sanitation and hygiene issues as a complex and fundamental aspects of the quality of human life.

d. With the government; ensure the government’s commitment and responsibility by involving them in program planning and implementation.

In carrying out this program, YCCP built a partnership with the National Development Planning Agency, Ministry of Health, Ministry of Domestic Affairs, Ministry of Public Works with their structural bodies. YCCP also work with private and public partners such as Pundi Amal SCTV, Aqua-Danone, INOTEK, BIC, Academicians (University of Indonesia, Trisakti University, Surabaya Institute of Technology, Polytechnic of Health) and both national and local.